Hello and welcome to my online portfolio, Version 4.0. This site was created to showcase the art and design I have created throughout my professional career, for both potential employers and clients wishing to review my skills and abilities. You will find a number of links throughout the site, some for fun others for business. Please visit them all for a full perspective on my design style.

RESUME

Steven Michael Powers | Web and Graphic Designer | 10+ years
Monterey, CA
831.206.3579 Mobile
stevenpowers831@gmail.com


Knowledge, Skills and Abilities

  • Exceptional ability to master new software and apply its full range of capabilities
  • Strong education and training in the web, graphic arts and search engine marketing
  • Goal oriented, creative, resourceful, self-starter with little supervision
  • Enthusiastic and eager to learn applying transferable skills
  • Effective multitasking skills and a strong work ethic with a cooperative attitude
  • Ability to identify key business and marketing issues and troubleshoot accordingly
  • Always learning attitude in order to keep up with current industry trends
  • Ability to work in a fast paced environment, manage multiple projects and prioritize tasks
  • In-depth debugging skills; ability to reach out and use team strengths to solve problems
  • Extensive knowledge of (9+ yrs.) CSS, XHTML, HTML, DHTML, XML,WAP, and JavaScript languages

    Employment History

    Web Marketing Coordinator-Search Engine Optimization / Search Engine Marketing (SEO/SEM)
    DiscountSchoolSupply (Web Division)
    August 2007-September 2008
    http://www.becausewemust.com/resume.html
  • Acted as Lead Web Designer for site redesign of the companys multi-million dollar annual e-commerce flagship site
  • Designed and developed the most successful email campaign in company history
  • Designed and implemented the core functionality of the company web site including the website logic and business logic features, shopping cart process
  • Researched, developed and posted keywords and ad copy for Pay Per Click programs; embedding various tracking codes in URL/Query string; bid for placement and monitors positioning and expenses
  • Created custom landing pages through web administration tools for keyword groups, products themes and specific audiences
  • Identified SEO opportunities through competitive analysis and keyword research
  • Monitored search engine rankings; stayed abreast of search engine ranking trends
  • Improved and maintained meta data and indexed copy with keyword discovery research and testing; analyzed performance and conducted A/B Tests on SEO copy ranking/landing pages
  • Engaged in social media; sought user-generated content and influenced potential sales as a participant
  • Updated top entry and top exit pages per weekly reports for maximum customer retention

    Image Quality Specialist and Prepress Technologist
    Discount School Supply (Print Division)
    April 2004-August 2007

  • Responsible for imaging over 1000 photographs a year for the catalog - color correction, clipping, masking, stitching, sharpening, collages, adjusting skin tone, etc.
  • Involved in the complete process of optimizing photographs from the RAW file to final PDF output
  • Developed an expertise of Adobe Acrobat through years of use. Very knowledgable in the creation, development, execution and print production for PDF documents for both print and web use
  • Worked daily and improved my proficiency in Adobe Photoshop, Illustrator & Quark
  • Development an AppleScript that automated PDF workflow, cutting file prep time by 70%, allowing the company to produce two more catalogs a year increasing revenue by 30%

    Imaging Technologist
    Gannett, Inc./The Californian
    May 2001- May 2002

  • Responsible for preparing all images in the newspaper for print: grayscale calibration, color correcting according to the dot gain of the printer on a daily basis
  • Practiced high resolution scanning using flatbed and drum scanners for both web and print mediums
  • Troubleshooting the daily obstacles associated with a daily newspaper
  • Design and creation of all ads printed in the paper according to written instructions from the sales team
  • Nightly calibration of in house printers and professional grade monitors for proper, consistant final output

    Web Technologist
    Metricom, Inc.
    October 2000-March 2001

    Apple Representative
    Apple Computer
    August 1998-January 2001

    Web Developer/Graphic Designer
    Freelance
    1996-present

    Education

    HARTNELL COLLEGE
    Associate of Art Degree - Multimedia Technology
    Associate of Art Degree - Art

    MONTEREY PENINSULA COLLEGE
    Associate of Art Degree - University Studies

    SAN JOSE STATE UNIVERSITY
    Bachelor of Fine Arts - Digital Media